Pay-Per-Click (PPC) advertising is a digital marketing model in which advertisers pay a fee each time their ad is clicked. Essentially, it’s a way of purchasing visits to your site, rather than attempting to “earn” those visits organically through SEO (Search Engine Optimization). PPC is commonly used in search engine advertising (such as Google Ads or Bing Ads), but it can also be utilized on various social media platforms like Facebook.
At the heart of PPC is the idea of bidding on specific keywords that users might search for. Advertisers select keywords that are relevant to their business, and then create ads that will appear when those keywords are searched for. Each time someone clicks on the ad, the advertiser pays a fee. This fee is determined by the competitiveness of the chosen keywords, the quality of the ad, and the relevancy of the landing For example, if a company selling running shoes wants to appear in search results when someone types "best running shoes," they would bid on that keyword. When someone clicks on their ad, the company pays a fee to the search engine platform.
Keywords: These are words or phrases that users type into search engines when looking for specific products or services. By bidding on the right keywords, advertisers can target users actively searching for their offerings.
Ad Auction: Platforms like Google Ads run an auction system for PPC ads. Advertisers bid on keywords, and the highest bidder with the most relevant and quality ad will be placed in the ad spots. The auction occurs every time a user enters a Copy: This refers to the content of the advertisement itself, including the headline, description, and URL. Pay-Per-Click (PPC) advertising is a digital marketing model in which advertisers pay a fee each time their ad is clicked. Essentially, it’s a way of purchasing visits to your site, rather than attempting to “earn” those visits organically through SEO (Search Engine Optimization). PPC is commonly used in search engine advertising (such as Google Ads or Bing Ads), but it can also be utilized on various social media platforms like Facebook, Instagram, LinkedIn, At the heart of PPC is the idea of bidding on specific keywords that users might search for. Advertisers select keywords that are relevant to their business, and then create ads that will appear when those keywords are searched for. Each time someone clicks on the ad, the advertiser pays a fee. This fee is determined by the competitiveness of the chosen keywords, the quality of the ad, and the relevancy of the landing page. For example, if a company selling running shoes wants to appear in search results when someone types "best running shoes," they would bid on that keyword. When someone clicks on their ad, the company pays a fee to the search engine platform. Keywords: These are words or phrases that users type into search engines when looking for specific products or services. By bidding on the right keywords, advertisers can target users actively searching for their offerings. Ad Auction: Platforms like Google Ads run an auction system for PPC ads. Advertisers bid on keywords, and the highest bidder with the most relevant and quality ad will be placed in the ad spots. The auction occurs every time a user enters a query. Ad Copy: This refers to the content of the advertisement itself, including the headline description, and URL.