The Truth about Facial Recognition Technology and Privacy

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Did you know that the global facial recognition market, which includes face verification technology, is projected to reach $13.4 billion by 2028?

Facial recognition technology is transforming digital identity authentication—but not how most would imagine. With IdentifyME, we employ this technology to take and scrutinize distinctive facial points, creating a safe mathematical representation in the form of a "faceprint." This faceprint is formed by detecting critical landmarks—such as the space between the eyes or the jawline shape—not by holding actual images.
One of the biggest myths is that face recognition technology stores picture images. The reality, however, is that IdentifyME converts facial data into encrypted non-identifiable templates, which even in case of a breach, are useless to hackers.
Not only is this a more secure process, but also a full commitment to data privacy legislation. Staying away from image storage and focusing on encryption, IdentifyME offers a more secure, smarter identity verification system.
Facial recognition technology, when treated with respect and consideration, is strong and privacy-sensitive—and IdentifyME is honored to be at the forefront.

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