The electric kettle market has emerged as a vital segment within the home appliance industry, offering convenience, energy efficiency, and advanced features. In 2023, the market size reached approximately USD 4.30 billion. With a projected CAGR of 4.4% during the forecast period of 2024-2032, the market is expected to grow to USD 6.34 billion by 2032. This blog explores the electric kettle market in-depth, covering its size, trends, growth factors, analysis, forecast, and competitive landscape.

Electric Kettle Market Overview

Electric kettles have become indispensable household appliances due to their quick heating capabilities and ease of use. These appliances are used for boiling water for tea, coffee, and other beverages, as well as for cooking. The market growth is fueled by technological advancements, rising urbanization, and increasing demand for energy-efficient kitchen appliances.

Key drivers of the market include:

• Growing consumer inclination towards time-saving kitchen appliances.
• Rising adoption of smart and connected kettles.
• Increasing awareness about energy efficiency and sustainability.
• Expanding e-commerce platforms offering diverse product options.

Electric Kettle Market Size

The electric kettle market was valued at USD 4.30 billion in 2023. It is expected to reach USD 6.34 billion by 2032, showcasing steady growth due to rising demand across both residential and commercial sectors. The Asia-Pacific region holds a significant share of the market, followed by Europe and North America.

Electric Kettle Market Trends

Smart Electric Kettles- The integration of IoT-enabled features, such as remote operation via smartphone apps, is gaining traction. Consumers prefer smart kettles for their convenience and advanced functionalities, including temperature control and scheduled boiling.

Energy-Efficient Designs- Manufacturers are focusing on creating energy-efficient kettles that align with sustainability goals. Features like rapid boil technology and automatic shut-off are becoming standard.

Premium Aesthetics and Materials- There is a growing preference for premium kettles made of stainless steel, glass, and ceramic, offering durability and elegant designs to match modern kitchens.

Multi-Purpose Functionality- Electric kettles with multi-purpose capabilities, such as brewing tea, boiling eggs, and warming milk, are gaining popularity.

Electric Kettle Market Segmentation

Material
Stainless Steel
Glass
Plastic
Others

Application
Residential
Commercial

Sales Channel
Supermarkets and Hypermarkets
Specialty Stores
Online Stores
Others

Region
North America
Europe
Asia-Pacific
Latin America
Middle East Africa

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Electric Kettle Market Growth

The market’s steady growth is driven by several factors, including:

• Increased disposable income in developing regions.
• Rising urbanization and changing lifestyles emphasizing convenience.
• Growing penetration of e-commerce platforms enabling wider product accessibility.

The demand for electric kettles is also rising in the hospitality and foodservice sectors, where quick water heating solutions are essential.

Electric Kettle Market Forecast

The electric kettle market is expected to grow at a CAGR of 4.4% during 2024-2032. Technological advancements, coupled with increasing consumer awareness about energy-efficient appliances, will drive market expansion. The adoption of smart kettles is anticipated to rise significantly, offering lucrative opportunities for manufacturers.

Competitor Analysis

The electric kettle market is highly competitive, with key players focusing on innovation and product differentiation. Major companies include:

Koninklijke Philips N.V.: Offers a wide range of energy-efficient and smart electric kettles.

Robert Bosch GmbH: Known for high-quality and durable kitchen appliances.

Midea Group Co. Ltd.: A leader in manufacturing innovative and affordable kettles.

Electrolux AB: Focuses on premium and aesthetically pleasing designs.

Conair LLC: Provides versatile and cost-effective electric kettles.

Breville USA, Inc.: Specializes in high-end, multifunctional kettles.

Others: Other players in the market continue to innovate and expand their product portfolios to capture market share.

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