OVO Clothing, short for October’s Very Own, is more than just a streetwear label—it's a cultural movement. Founded by global music icon Drake along with Noah “40” Shebib and Oliver El-Khatib, OVO originated as an extension of their music brand but has since grown into a globally recognized fashion house. It blends luxury streetwear with minimalist design, reflecting Drake’s personal style and the vibe of Toronto’s urban culture.
OVO Clothing Fashion: Drake’s Luxury Streetwear Brand
The OVO Clothing brand started as an extension of Drake’s music empire, functioning as a lifestyle reflection of his vision. The famous OVO owl emblem, which represents knowledge and mystery, is now synonymous with high-end streetwear and urban fashion. The company launched with caps, hoodies, and T-shirts but swiftly grew into an entirely fashion empire that includes outerwear, footwear, and collaborations with some of the industry’s greatest names.
Drake October’s Very Own
Drake was not only the co-founder of October’s Very Own but also a business partner at the same company. He cultivated OVO as much as a lifestyle, fashion, and even his music, and relationship with the city of Toronto. Through OVO Drake shares his life with fans in fashion, music, and more and embraces the subculture. The brand has increased, thus becoming a part of Drake’s triumph, as a brand that represents him in the music industry. As a result of Drake’s influence, OVO has fans worldwide with Drake as the one to unveil the new collections that are exclusive to OVO along with limited drops and collaborations with other famous fashion brands.
History and Origins of OVO
The OVO brand was officially launched in 2011, stemming from the success of the OVO Sound music label. From the beginning, OVO was driven by the same ethos that fueled Drake’s music—authenticity, exclusivity, and cultural resonance. Early OVO drops were limited in quantity, increasing the desirability of the brand. It wasn’t long before it transitioned from merch table offerings to a full-fledged fashion label with global acclaim.
Signature Elements of OVO Clothing
The Iconic Owl Logo
One of the most recognizable elements of OVO Clothing is the gold owl logo. Symbolizing wisdom and mystery, the owl has become synonymous with the brand’s exclusivity and enigmatic appeal. It is prominently featured across hoodies, t-shirts, snapbacks, and more, often in sleek gold-on-black designs that scream luxury.
Premium Quality Materials
OVO garments are known for their premium construction. Whether it's heavyweight cotton hoodies or top-grade nylon for jackets, each piece is meticulously crafted. The brand uses Japanese fleece, brushed French terry, and heavyweight jersey cotton to ensure durability and comfort, blending streetwear aesthetics with high-fashion materials.
Limited Edition Drops
The OVO strategy of seasonal drops and capsule collections has created a sense of urgency and exclusivity. Collaborations with brands like Canada Goose, Jordan Brand, and Roots Canada have only intensified the demand. Limited stock and swift sellouts are the norm, making each item a collector’s piece.
OVO Seasonal Collections
Fall/Winter Collections
OVO’s Fall/Winter lines typically include puffer jackets, beanies, and heavyweight crewnecks, designed to brave harsh Canadian winters. Neutral tones dominate, punctuated by OVO’s signature gold and black colorway. Each piece is thoughtfully constructed to balance form with function.
Spring/Summer Collections
The Spring/Summer offerings shift toward lightweight materials, with graphic tees, mesh shorts, and windbreakers. These collections play more with color, often featuring pastels and bright palettes. Still, they retain the brand’s minimalist aesthetic, focusing on fit and subtle branding.
OVO Collaborations
OVO x Jordan Brand
The OVO and Jordan Brand partnership is one of the most successful artist-brand collaborations in fashion. The highly coveted OVO Air Jordan 10s and 12s, featuring black and white colorways with gold detailing and owl branding, are some of the most valuable sneakers in the resale market.
OVO x Canada Goose
Incorporating the luxurious warmth of Canada Goose with OVO’s distinct flair, these jackets blend premium goose down insulation with exclusive OVO design cues. It’s where high-performance meets high-style.
Other Notable Collaborations
The brand has also teamed with Roots Canada for heritage apparel, Takashi Murakami for artistic capsule drops, and even Clarks Originals for limited footwear releases, showcasing OVO’s versatility and global reach.
Where to Buy OVO Clothing
Official Online Store
The OVO Official Store (octobersveryown.com) is the go-to destination for the latest drops. Expect seasonal collections, exclusive capsules, and early access to new releases.
Flagship Retail Stores
OVO maintains a limited number of flagship locations in cities like:
Toronto
New York City
Los Angeles
London
Each store mirrors the minimalist aesthetic of the brand and occasionally offers in-store exclusives.
Resale Market
Due to the brand’s exclusivity, many OVO pieces are resold on platforms like StockX, Grailed, and GOAT. Be prepared to pay premium prices for sought-after items like OVO x Jordan sneakers or vintage owl-logo hoodies.
The Genesis and Growth of OVO Clothing
In the beginning, OVO Clothing collaborated with Roots Canada to create exclusive parkas and jackets that resonated with fashion enthusiasts. OVO’s initial partnerships paved the way for its evolution into a standalone clothing line offering T-shirts, sweatshirts, varsity jackets, baseball hats, and knit beanies. Its commitment to quality and design has solidified its position in the fashion world. In 2013, OVO collaborated with the Toronto Raptors in conjunction with Drake’s appointment as the franchise’s global ambassador. As a result of this partnership, OVO’s visibility increased, and its deep connection to Toronto’s cultural fabric was underscored. OVO’s influence and appeal have expanded beyond sports through numerous collaborations.
Introducing OVO Drake Hoodies – October’s Very Own Style
There’s more to the OVO Hoodie than just a fashion statement; it’s a cultural icon. One of the most sought-after streetwear brands in the world is October’s Very Own (OVO), founded by global music superstar Drake. The luxury aesthetics and casual comfort of OVO hoodies have taken the fashion world by storm, creating a loyal fan base that eagerly awaits every new release. Discover everything about OVO hoodies, including their history, designs, material quality, where to buy them, and how to style them. As a result of its premium craftsmanship, minimalist design, and association with Drake’s influential persona, the OVO hoodie became an instant hit. In recent years, many designs have sold out within minutes of being released, making it a symbol of exclusivity.
A cultural force shaping trends in fashion, lifestyle, and streetwear, Drake is more than just a global music icon. His merchandise line has captivated fans worldwide, extending beyond music into the fashion industry. Drake’s fashion empire represents a blend of luxury, exclusivity, and street culture with exclusive tour drops and the iconic OVO (October’s Very Own) brand.
Styling Tips for OVO Clothing
Casual Streetwear Look
Pair a classic OVO owl hoodie with distressed jeans and Jordan 1s for a look that’s laid-back yet iconic. Add a dad cap or beanie to complete the ensemble.
Layered Luxe Fit
Combine an OVO flannel shirt under a Canada Goose collab jacket, layered over a graphic tee. Match with slim-fit trousers and high-top sneakers for an upscale streetwear fit that turns heads.
Monochrome Aesthetic
Stick with one tone—like all black or all grey—and use OVO pieces like a black-on-black owl tee or a charcoal sweat set. The subtle branding keeps it elegant and understated.
Why OVO Clothing Remains a Cultural Phenomenon
OVO is more than a clothing line; it's a symbol of modern culture, influence, and aspiration. It reflects the evolution of streetwear from underground scenes to global stages. The connection to Drake’s career, its limited-edition nature, and high-quality production make OVO not just a brand, but a lifestyle.
By embodying authenticity, luxury, and cultural relevance, OVO Clothing has cemented its position among the elite of fashion labels. It has captured the loyalty of fans worldwide—from die-hard Drake supporters to seasoned streetwear collectors.
Conclusion
OVO Clothing continues to redefine the intersection of music, fashion, and urban culture. With every new drop, it solidifies its place not just as a trend but as a timeless representation of contemporary luxury streetwear. Whether you’re buying your first hoodie or tracking down an elusive pair of OVO Jordans, investing in this brand means joining a global community shaped by innovation and exclusivity.
