In addition to the rise in tourism and the expatriate community, the changing attitudes towards sex work in Pakistan have also played a significant role in the increasing demand for call girls and escorts in Lahore. In recent years, there has been a shift in societal attitudes towards sex work, with a growing acceptance and tolerance of the industry. This has led to a greater openness and accessibility to call girl and escort services in Lahore, with more providers and agencies entering the market to meet the growing demand.