For startups, PR success hinges on using the right tools and strategies. Pressraven’s journalist database is the perfect platform to help you connect with the media and amplify your brand’s message. Here’s how to make the most of it:

Automate, But Add Your Touch

Pressraven’s automation tools give you a media contact database solid start, but to truly stand out, combine them with your own research. Curate a media list that’s both accurate and tailored, ensuring your outreach is both efficient and impactful.

Build Trust with Journalists

Trust is key to strong PR. Always seek permission before adding journalists to your list and be transparent about where you got their contact details. Offering an opt-out option not only respects their privacy but helps build lasting, professional relationships.

Personalize Every Pitch

Forget generic, mass emails—personalization is the key to getting noticed. Leverage Pressraven’s insights to craft custom pitches tailored to each journalist’s interests, boosting your chances of media coverage.

By blending Pressraven’s powerful tools with a personal approach, startups can create smarter PR campaigns, foster meaningful media relationships, and achieve long-term PR success.