In the ever-evolving world of digital marketing, animated videos are becoming a must-have for businesses that want to connect with their audience. As an animated video designer, you’re in a prime position to make a real difference. Let’s dive into why animated videos are so important and share some eye-opening stats along the way.
The Importance of Animated Videos
Animated videos do more than just look good; they help convey messages in a way that’s easy to understand and remember. According to Wyzowl, a whopping 86% of businesses now use video as part of their marketing strategy. Plus, 93% of marketers believe that video helps users better understand their products or services.
Benefits of Using Animated Videos
Higher Engagement: Videos grab attention like nothing else. HubSpot found that adding a video to a landing page can boost conversions by up to 80%.
Better Retention: People remember 95% of what they see in a video versus just 10% when reading text (source: Insivia). That’s a huge difference!
Versatile Content: Animated videos can be shared on social media, websites, and in emails, making them a flexible tool for any marketing strategy.
How Graphic Design Agencies Fit In
As a designer at a graphic design agency, your expertise is crucial. More agencies are adding animation to their services to keep up with the demand for engaging video content.
Key Statistics to Consider
- By 2022, online videos accounted for over 82% of all consumer internet traffic, according to Cisco.
- Posts with videos on social media get 48% more views than those without (source: Buffer).
Final Thoughts
The growing popularity of animated videos offers exciting opportunities for graphic design agencies. By incorporating animation into their services, agencies can help clients stand out and achieve their marketing goals. As an animated video designer, you’re at the forefront of this trend, helping to shape the future of visual storytelling.
