SEO, or Search Engine Optimization, is the process of optimizing a website to improve its visibility and ranking in search engine results pages (SERPs). The goal of SEO is to increase organic (non-paid) traffic to a website by making it more relevant and authoritative in the eyes of search engines like Google, Bing, and Yahoo.
SEO involves various strategies and techniques, including:
- Keyword research: Identifying the terms and phrases that users are searching for.
- On-page optimization: Optimizing elements within the website itself, such as content, meta tags, and HTML code.
- Off-page optimization: Building backlinks from other websites to increase the website's authority and credibility.
- Technical optimization: Improving technical aspects of the website, such as site speed, mobile-friendliness, and crawlability.
By implementing effective SEO practices, websites can attract more targeted traffic, improve user experience, and achieve their business objectives.
